social media – TechTarget


Social media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.
People use social media to stay in touch and interact with friends, family and various communities. Businesses use social applications to market and promote their products and track customer concerns.
Business-to-consumer websites include social components, such as comment fields for users. Various tools help businesses track, measure and analyze the attention the company gets from social media, including brand perception and customer insight.
Social media has enormous traction globally. Mobile applications make these platforms easily accessible. Some popular examples of general social media platforms include Twitter, Facebook and LinkedIn.
In business, social media is used to market products, promote brands, connect to customers and foster new business. As a communication platform, social media promotes customer feedback and makes it easy for customers to share their experiences with a company. Businesses can respond quickly to positive and negative feedback, address customer problems and maintain or rebuild customer confidence.
Social media is also used for crowdsourcing. That’s the practice of using social networking to gather knowledge, goods or services. Companies use crowdsourcing to get ideas from employees, customers and the general public for improving products or developing future products or services.
Examples of business to business (B2B) applications include the following:
Social media provides several benefits, including the following:
Social media can also pose challenges to individual users, in the following ways:
Businesses face similar and unique social media challenges.
It is important for companies to have a social media strategy and establish social media goals. These help to build trust, educate their target audience and create brand awareness. They also enable real people to find and learn about a business.
Here are some social media social media best practices for companies to follow:
The four main categories of social platforms are these:
Here are some examples of popular web-based social media platforms:
Social media is everywhere. Individuals and businesses of all sizes and types use it. It’s a critical resource for engaging with customers, getting customer feedback and expanding company visibility.
An effective social strategy can enhance an organization’s reputation and build trust and awareness among a growing network of connections. While some are more tailored to B2B promotion, no platforms are off limits.
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