Social Media: Keeping It Real With Your Customers | Chase for Business | Chase.com – Chase News & Stories

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Each platform has its own culture and “rules” about how you show up in those spaces. Analyze your needs to see where you fit best.
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Estimated time: 30m
Nearly all your customers are on at least one of the following: Facebook, Twitter, Instagram, TikTok or LinkedIn. And many others regularly visit Pinterest, Reddit, YouTube, Discord and other sites. Unless you have a full-time social media staffer, you can’t be everywhere. You have to choose.
Where do your customers spend time on social media? Which social platforms match the vibe of your business? For example, if you’re a B2B company, LinkedIn is the place to be. But if you’re selling trendy apparel, LinkedIn is not where you want to invest your time. Instagram or TikTok might be your showroom.
Write within the text below of what you think your customers like to do online
Step 1 of 7 Next
Write within the text below how you reinforce your brand image
Previous Step 2 of 7 Next
List below the platforms which could help you meet your business goals
Previous Step 3 of 7 Next
Write within the text below what you can offer via social media to get prospective customers interested
Previous Step 4 of 7 Next
List below the social media platforms your competitors are on
Previous Step 5 of 7 Next
Write within the text below where you can put in the time needed to be an active participant
Previous Step 6 of 7 Next
Write within the text below what will be fun
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Previous Step 7 of 7

What do your customers like to do online?

What reinforces your brand image?

Which platforms can help you meet your business goals?

What can you offer via social media that gets prospective customers interested or excited?

What social platforms are your competitors on?

Where can you put in the time needed to be an active participant?

What will be fun?

What do your customers like to do online?

What reinforces your brand image?

Which platforms can help you meet your business goals?

What can you offer via social media that gets prospective customers interested or excited?

What social platforms are your competitors on?

Where can you put in the time needed to be an active participant?

What will be fun?

Tip: Create moments. How can you authentically shape an experience? How can you tap into what your customers are seeing and feeling in the world right now? There’s no guarantee that you’ll go viral, but if you put yourself out there, you have a chance.
Do you remember Myspace? What about iTunes Ping? Social media platforms rise and fall each year, so don’t try to chase every social trend. Jump in where your community will be there to meet you, and keep an eye on how platforms evolve. What social media platforms provide is always changing. So do attitudes or perceptions of the platforms. What’s important is to be involved and connected where and how your customers want you.

Find the right apps for your business
Apps are constantly changing. Find the ones that best match your brand and overall strategy.
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How to be successful on social media
You’ve chosen a few social platforms. That’s a great start. Now think a little more about how you can grow your social media presence.
Learn more

How to manage your social media apps
Choose from a range of options, depending on how you and your team use social media.
Learn more
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