Melbourne-based digital marketing agency Social Garden has announced two major wins, securing a new government client, Study Melbourne, the Victorian Government’s international education marketing brand, while also announcing its further expansion into New Zealand with an appointment to the federal government’s panel of preferred marketing agencies.
Pictured, from left to right: Andrew McLaughlin, Rosie Brown, Margot Tanjutco, Ben Bonnici and George Glover.
Social Garden will deliver a full-service offering for Study Melbourne across social media management, content creation, social listening and user-generated content – the latter has given Social Garden a strong point of difference through its education marketing agency Student Garden, which supports universities, TAFEs, schools and RTOs acquire leads, applications and enrolments and uses students to create genuine user-generated content and marketing collateral.
The agency’s expertise in working across the education sector gives it a strong understanding of what students respond to, with all content vetted by students to ensure campaigns are resonating with its desired audience.
Meanwhile across the Tasman, Social Garden’s continued work across New Zealand has culminated in the agency’s appointment to the government’s panel of marketing and advertising companies, permitting each to work with more than 300+ government bodies, which extends to universities, polytechnics and councils, as well as other regular departments including tourism.
Social Garden’s work on the New Zealand contract is primarily advertising and design services, the likes of which have driven successes like a 64 percent uptick in applications year-on-year for Australian National University’s Crawford School of Public Policy, a 42.86 percent increase in applications for Southern Cross University, and a 31.92 percent increase in student registrations year-on-year at Builders Academy Australia.
Social Garden’s founders, Michael Bird and George Glover, both hail from New Zealand; the pair has an office operating in Auckland, and has previously worked with the likes of the University of Wellington on its marketing automation and implementation.
“We see New Zealand as a really important next step for us, and we’re excited to expand more into our home country – we are seeking to bring on at least six new NZ clients this year, primarily across content creation, advertising and marketing automation,” George said.
“We created Student Garden as a way of providing universities and TAFEs with access to student content, targeted specifically at the prospective students who will one day attend their campuses – we have seen some incredible results in Australia, and we are looking forward to replicating those in New Zealand.
“More and more government bodies and companies are realising the power of organic user-generated content in advertising – social media marketing is constantly changing, and we’re finding that an increasing number of users really resonate with user-generated content, as opposed to other content which can be over-curated and highly edited.”
Social Garden began work with Study Melbourne in late-2021, and will be using its appointment to the
New Zealand government’s panel as a springboard for further growth and expansion across the country.
‘GA4 – A New Horizon for Marketing Optimisation’ discussion panel takes place on 19th May.
Formula One suddenly cool again. Meanwhile, our very own Supercars remaining a bit daggy and bogan.
Meta says the shut down of Aussie services not “intentional”, despite Zuck being observed with a pair of wire cutters.
Somethings take ages to happen – Kyle & Jackie O going national, high speed rail or the return of anything in aspic.
S4 staff hiding under their desks as Sir Martin looks to mete out beating with rolled-up copy of the Financial Times.
Last night’s debate likened to “two blokes in a pub”. Namely because you needed copious amounts of alcohol to suffer it.
We can all agree, the fact that we’re still having a discussion about free and safe abortion in 2022 is exhausting.
This Is Not Normal aims to unite forward-thinking businesses to spread awareness on the issue of climate change and galvanise their communities to vote with climate in mind at the upcoming election. The initiative is led by Australian non-alcoholic beer company Heaps Normal. The campaign is centred around an open letter outlining the need for […]
The leader’s debate did big numbers for Nine. Proof there’s plenty of undecided voters or no one’s watching MasterChef.
Arguably we shouldn’t be too surprised when highly dangerous sports prove to be highly dangerous.
by B&T Magazine
Getting a tap of the shoulder from HR can go one of two ways. Luckily for Natalie Liebmann it went the better way.
Can’t understand a word in the AFR? Well, hopefully its new Fin magazine will prove a little less discombobulated.
Surely the highlight of any electioneering is watching a hapless politician trip up when asked the price of milk.
Einsteinz Communications dispenses with the typical beer bong and stripper for its recent 21st birthday celebrations.
Founders of specialist management consultancy, Ne-Lo Group, executive creative director Kieran Antill and organisational alignment specialist Ross Hastings, have announced the launch of brand agency BigSpace. To support CMOs in their challenge to build brand confidence, BigSpace’s offering goes back to the very fundamentals of human confidence: being clear on the intended outcome; knowing the […]
Still not a digital out of home devotee? Well, this new campaign will convert you without the robes or the shaven head.
Leading independent media agency Involved Media is proud to announce it has signed a three-year deal to sponsor the Manly Mermaids. Part of the legendary Manly District Rugby Union Football Club, the Manly Mermaids are one of the country’s leading women’s rugby 7s programs and will also be adding a women’s rugby 15s program. Established […]
Sydney Independent integrated agency, The Idea Shed, together with NZ independent commerce agency, Multiplied, have created a campaign for Impossible Foods and its exclusive launch into Woolworths and Countdown (NZ).
Here’s a top initiative to bring gender balance in the boardroom, as debate about dirty plates in the sink still rages.
No one loves an overpriced trainer like adland. Although the Doc & the Croc not letting it have it all its own way.
Is your coat looking a little on the dull side? Gums a bit diseased? Well, this dog food range looks good enough to eat.
Has the huge cost of living got you planning on working until you 114? Well, here’s a retirement ad anyway.
Didn’t win at B&T’s recent 30 Under 30 Awards? Re-live your screwed up face with this video highlights package.
Google banned three billion ads in 2021. Which, if anything, confirms there’s some highly dodgy fuckers out there.
Nothing says I’m going to text an ex at 4am quite like the truth elixir that is a Hendrick’s Gin or seven.
Albo throws a tanty at this morning’s presser! Still, not a big enough one to make election remotely interesting.
Icon Agency forced to move to four-slice toaster following new hires and promotions.
Meta forced into cost saving initiatives, as Priscilla now putting devon in Mark’s sandwiches.
If we needed a Royal Commission into anything, surely it would be the claims made by any tooth whitening toothpaste.
Don’t follow the great game that is NRL? Well, this story will make no sense whatsoever.
© 2022 The Misfits Media Company Pty Limited. All Rights Reserved.
Please wait while we sign you in with LinkedIn.
This may take some time.
Please be patient and do not refresh the page.
(A new window from LinkedIn should open for you to authorize the B&T login. If you don’t see this please check behind this window, and if it is still not there check your browser settings and turn off the pop-up blocker.)
Never miss a story again. Sign up for B&T’s daily newsletter now.