These statistics are not only interesting, they reveal an important marketing advantage. Pinterest can be a great platform for any B2C business, especially with target audiences spanning multiple gender and age demographics!
- Pinterest ads see a 2.3x lower cost per click than other social media ads.
Speaking of ads, one niche in particular is getting more and more creative with their Pinterest ads: food!
As we noted in our 2021 Pinterest Trends Report, searches for “gourmet food plating,” “food garnishes” and “bread art” skyrocketed this year.
Ready to use Pinterest to meet your marketing goals? Try out Tailwind’s social media management tool for free! You can create stunning Pins in seconds, schedule them to go out at the best times, and analyze your Pin performance – all in one place!