Media Plan of the Year: 24 Strategies That Broke Through – Adweek


October 10, 2021
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media strategy.
Register to continue reading!
This story first appeared in the Oct. 11, 2021, issue of Adweek magazine. Click here to subscribe.
David Griner is Adweek’s international editor and host of the Adweek podcast, “Yeah, That’s Probably an Ad.”
The 1980s Saw Globalization, Agency Fragmentation and Some of the Best Ads Ever Madeicon-image
By David Griner
Agencies Show That When It Comes to Buying Media, It’s Not What You’ve Got—It’s How You Use Iticon-image
By Adweek Staff
Uber Said Not to Use Uber During the Pandemic, and Found Its Purpose in the Processicon-image
By Jason Notte
These Innovative Agencies Deftly Delivered Impactful Messaging in Troubling Timesicon-image
By Adweek Staff
Organize and Leverage Your Measurement Toolbox
Why Brands Should Embrace Supply Path Optimization Now
Subscriber Onboarding and Engagement Done Right
Customer Experience Transformation for the C-Suite
The Upfronts Need an Upgrade
By Jason Brown, SVP, Advertising Sales, DIRECTV Advertising
The Importance of Digital Accessibility in the New Economy
By Ajit Kara
Find, Engage and Delight the Hybrid Shopper
By Stuart Feil
The Power of the U.S. Hispanic Consumer
By TelevisaUnivision
Adweek is the leading source of news and insight serving the brand marketing ecosystem.