If you’re wondering about Pinterest description best practices, and how to write the best Pinterest Board & Pin descriptions, we’ve got you covered!
As with everything on Pinterest, there’s an art and a science to it.
When you get the art right, you’re appealing to a reader’s emotions, challenges, and desires for the future. 🎨
When you master the science, your Pinterest SEO will improve. That leads to more and more distribution and website traffic. 🔬
I’d call that a win-win! 🎉
In this blog post, we’re breaking down how to write Pinterest descriptions for Pins and Boards.
Plus we’re talking about why they’re so important for engagement, traffic, and the Pinterest search engine!
Pinterest Descriptions: What They Are and Why They Matter
Simply put, Pinterest descriptions give more context for your Boards and Pins. They give Pinterest users a clue as to what kind of content they’ll find Pinned to your Boards, or what your Pin is about!
Pinterest Pin descriptions display in slightly different spots, depending on whether you’re using Pinterest on desktop or the mobile app.
On desktop, your Pin description will appear to the right of your Pin image and under your Pin title when selected.
On Pinterest mobile, the description appears underneath the Pin image, just after your Pin Title.
Pinterest Board descriptions appear at the top of your Pinterest Board, just under your profile picture.
This space helps clue your followers into the contents of your Board, and what type of Pins you’ll be adding to it.
Now that you know where to find these descriptions, and what they’re supposed to do – let’s talk about why writing great Pinterest descriptions is so important.
Pinterest Pin Description:
Pinterest Board Description:
Good Pinterest Descriptions Drive Engagement, Traffic and Reach
Pinterest created a study of 21,000 Pins in 2018. They analyzed Pin designs and descriptions, and what they found will amaze you! Here are just a few highlights:
- Including your business name in the first sentence of the description leads to a 54% higher conversion rate for email signups
- Using clear, actionable wording and a strong call to action increased email signups 70% and online sales by 6%.
- Adding a price increased sales by 28%.
Clearly, descriptions matter to people on Pinterest. And, as it turns out, they matter to the Pinterest algorithm too!
Pin descriptions are absolutely vital to Pin distribution.
By including relevant keywords (that relate to the page you’re linking to) in your Pinterest Pin description AND Board title and description where the Pin is saved, you send a signal to Pinterest about your content (think: Pinterest SEO!)
These keyword signals in your Pin title, Pin description, Board Title, and Board Description help Pinterest surface your Pin to the right people and in the right search results.
As with Google, don’t use random unrelated keywords, only relevant keywords. You want to avoid being reported for spam on Pinterest!
Troubleshoot: Why Are My Pinterest Descriptions Missing?
If Pinterest Pin descriptions matter so much – you may be wondering – why are they missing half the time? Sometimes you see them on mobile, but not on desktop. Or you might see them on some Pins and not on others. If you manage several accounts for clients, you may see them on some and not others.
It’s actually not uncommon. Here’s what Pinterest has to say:
“Your descriptions might look different across Pin formats and devices. Sometimes people will see the full description in their feed, and sometimes they’ll only see the Pin title or a few words of the description.
No matter what shows in people’s feeds, know that your description is working hard behind the scenes to get your content in front of the right people.”
How to Write Great Pinterest Pin Descriptions
Now let’s talk about Pinterest description best practices, and how to write them for your Pins!
Whether you add a pin directly to Pinterest or are scheduling a Pin with Tailwind, you’ll see a box for Pin description.
On Pinterest, it’s the “Tell everyone what your Pin is about” field, to the right of the Pin image field.
On Tailwind, it’s “Enter a description” field below your Pin image.
As for what to write in your Pin description, you’ll want to include anything that might help people decide if your Pin is relevant to them. The more details the better.
Imagine you had 10 seconds to tell someone what your linked page was about. What would you say?
Looking for an easy way to write great Pin descriptions? Get our Pinterest toolkit! Also featuring a checklist for creating perfect Pins and proven (free) image templates. You’ll wonder how you Pinned without it!
Your Pin Description Should Include:
- Relevant keywords near the beginning of the description
- Brand name in the first line of your description
- Natural sentence structure (no keyword stuffing!)
- A call to action – tell people what you want them to do when they visit the page.
- As many enticing details as you can include!
How Long Can My Pin Description Be?
You have up to 500 characters for your Pin description. That’s plenty of space for natural use of keywords, including a CTA, and all the information people need to know about what your Pin and the linked content can do for them.
If your description appears in the feed, it’s the first 30-60 characters that are most likely to appear. Put the most important, most compelling parts first.
Pinterest Pin Description Template + Examples
Understanding the elements of a strong Pin description is nice, but how does that translate to creating an effective description?
A simple way to think about crafting your Pin description is with this template:
[Address Search Intent with Keywords] + [Brand Name] + [What You Offer] + [Relevant Details] + [CTA]
Let’s look at a few pin examples – one for each of four objectives: awareness, email signups, online sales, and offline sales.
Pin Descriptions Example: For Increasing Brand Awareness
Here, we’re TravelBali, a vacation resort 🌴:
Looking for an all-inclusive, family-friendly vacation holiday? TravelBali has easy packages and financing to help you plan your dream trip. Swim with stingrays, relax on a catamaran, and end your day lounging by one of our four giant pools with swim-up bars!
Kids stay and play for free. If adventure holidays are you thing, we have that – rock climbing, cave diving, hang gliding… Or if you prefer a relaxing holiday, enjoy our spa with massage, sauna, mud bath, and facials – and of course, the beach with crystal waters and sand for miles! Choose your dates now.
The keyword usage here is strong.
Great for attracting Pinners who are just starting to plan out a vacation. Notice that the brand name is near the beginning, and how compelling the copy is. I’m ready to pack my bags!
Pin Descriptions Example: To Grow Your Email List
Now we’re home decor business 🏠:
For luxury linens at discount prices, think Adlers! From gauzy, no-iron summer curtains to luxurious holiday linens for the most decadent of family gatherings, we have everything you need at prices up to 80% off every day.
Be the first to hear about new styles and price cuts when you sign up for our email list.
Again, keywords to attract people who might be interested in THIS particular content. There’s also a strong call to action and an enticing promise of up to 80%. Who would want to miss that?!
Pin Descriptions Example: For More Online Sales
Now we’re an athletic shoe company 🏃♀️:
Perfect for back-to-school, running a marathon, or running errands in style – Maple has the name-brand sneakers you want at the prices you need. We have shoes for men, women, and kids at prices starting at just $19.99.
Trendy and supportive, all our trainers offer arch support, breathable linings, and the latest colors. Plus, we offer free recycling of your old shoes! Find your style now.
Adding in mention of a price, plus spelling out exactly what you offer make this a strong description. Including your differentiator (free recycling) can also make you stand out in a sea of sameness.
Pin Descriptions Example: For More Offline Sales
And finally, we’re a skincare company 💄 :
Summer sun left your skin in need of rescue? Check out our top 5 picks for affordable facial skincare products to rehydrate, fade discolorations, and leave all signs of summer skin damage behind!
Strong keywords here, and a quick, to-the-point statement of what you’ll read if you click. You don’t have to use all 500 characters to say it all!
If, like me, you find you sometimes need a refresher, why not download our Pinterest Toolkit now? It includes all of these examples, plus lots more great resources to help you make your best Pins on Pinterest ever!
How to Write Pinterest Board Descriptions
Now that you’ve mastered Pinterest Pin descriptions, your Pinterest Board descriptions will be a breeze!
Like Pin descriptions, you have up to 500 characters available in Board descriptions.
To add a Pinterest Board description, go to the Board you’d like to describe and click the Edit button (pencil icon).
Then, add your Board description in the section that says “What’s your board about?”
Your Board Description Should Include:
- Relevant keywords near the beginning of the description
- A clear explanation of what topics your Board covers
- Who the Board serves best/ What pain point the Board will solve
- A mix of niche, broad, and long-tail keywords and phrases ( “how to do XXXX”) that Pinterest users search for.
Pinterest Board Description Templates
Stuck on how to write a Pinterest Board description? Here’s some helpful templates to follow:
[Main Keywords] + [Why You Should Care] + [What You’ll Learn (long-tail keywords and search phrases)]
[Core Topics] + [Ideal Audience] + [to Perform (long-tail keywords and search phrases)]
Now That You’re a Pinterest Description Master…
If you remember nothing else about writing the best Pinterest descriptions, remember that:
- Descriptions matter – both for people and for discoverability.
- Keywords matter – use them wisely.
- The more specific you can be in your descriptions, the better.
- Even if YOU don’t see them, Pinterest does, and they’re used for helping people find your content.
And make sure you grab our Pinterest toolkit. When you put compelling images and powerful descriptions, you’re going to see your reach, engagement, and traffic reach new heights.
- Make beautiful Pins faster than ever before with Tailwind Create
- Get more engagement with SmartSchedule.
- Collaborate, share and grow with Tailwind Communities
- Automatically reshare your best Pins at safe intervals with SmartLoop.
No credit card required!
Tailwind can help take those time-consuming marketing tasks off your plate so you can put your focus into better uses for your business. You just leave the scheduling, posting, and creating to us.
Is it better to use hashtags or keywords in Pin descriptions?
In the ever changing world of social media algorithms it can be difficult to keep up with the newest and most effective practices. And when you operate a business it’s crucial to reach the masses. So, you might be thinking, “If I Pin It, They Will Come.” But, sadly it’s not that easy! Luckily, we are here to help.
Creating beautiful Pins is only part of the equation on Pinterest. You’ll also need an eye-catching title, and an engaging and informative Pin description. That’s the bare minimum, but there are also some tactics you can use to elevate your chances of your Pins getting seen – hashtags and keywords.
So, is it better to use hashtags or keywords in Pin descriptions?
Here’s the short of it – keywords are better on Pinterest, hashtags are best on Instagram.
Why? You see, Pinterest isn’t a social media “platform,” it’s a search engine. Even though Pinterest did try to incorporate them into their algorithm, they simply didn’t work. Users don’t use hashtags in the search bar so there’s no point to include them in your description. You’re much better using those characters for keywords instead.
What is the difference between the Pin description and title?
Great question! The Pin description is the “caption” or description for a Pin post.
And the Pin title lives above the Pin description in a larger bolder font. The title is shorter than the description as it explains what the post is.
In contrast to the title, the Pin description goes into more detail. A Pin description usually focuses on the who, what, where, when, and why of the post.
It also pulls the reader’s interest further into the Pin and is a great place to put a call-to-action to click through a link or save the Pin!
How do I find my board description on Pinterest?
Creating Pinterest boards is essential for organizing your Pinterest Pins. Pinterest descriptions provide Pinterest users an idea of the type of content that will be pinned to your Boards or what your Pin is about.
Make sure to add your Pinterest board description as you create the board. But, if you forget or don’t have time you can always add it later.
To find you board description on Pinterest follow these steps.
- Login Into Pinterest
- Click On Your Profile Picture In The Top Right
- Click Your Board To Open It
- Next, Click On The 3 Dots Next To The Board Name
- Select Edit Board
- Make Your Changes
- Click Done
How do I find my Pin descriptions on Pinterest?
Descriptions on your Pinterest Pins are what connects your Pin with the users. So, it’s essential to create quality pin descriptions. Pinterest Pin descriptions are found in slightly different spots, depending on if you’re using Pinterest on the mobile app or desktop.
On a desktop computer, Pin descriptions will appear next to your Pin image on the right.
On the Pinterest mobile app, the Pin description will appear below the Pin image, just below your Pin Title.
What is the description link in Pinterest?
A description link in Pinterest is a live link that is placed inside a Pin’s description!
Adding a link in the description to a Pin is a great strategy for getting more Pinterest followers to engage with your content outside of Pinterest. This approach can lead to more traffic to wherever you link to.
It’s also important to make sure you include a call-to-action to incentivize followers to click through.
It’s most optimal if you create Pins that relate with your outbound link so that the traffic doesn’t go to waste.
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